January 22, 2023

2023 White Label IGaming And Gaming Market Forecast In Southeast Asia (Thailand)

Everyone knows that iGaming and gambling complement each other. The more optimistic the gaming market is, the more popular iGaming will be. After all, the customer base of OCMS is the iGaming platform boss. Therefore, the gambling platform and the white label iGaming are related. After the popularity of the World Cup, various countries gradually began to open their borders in the face of the epidemic in recent years. This also includes China, which has always insisted on a zero-clearance policy. So what will the Southeast Asian gaming market and the Internet be like in 2023 this year? Today, the editor of OCMS will talk about the prediction of Southeast Asia white label iGaming market and gaming in 2023.

We also said above that the white label iGaming and the gambling market are closely related. So let’s first talk about the Southeast Asian gambling market. We, OCMS, have been in the industry for 16 years. In the past ten years, I have experienced the ups and downs of the gaming industry. Since China's gambling market has been severely hit by the government, cards have been discontinued and players are advised to return. Policies and methods such as passport cutting to combat iGaming. At the same time, the epidemic has also caused a labor shortage in the gaming industry. Because of this, some gaming platforms have moved to occupy the gaming market in Southeast Asia. Countries such as Cambodia, Vietnam, Thailand, Myanmar, South Korea, Philippines, Indonesia, and Malaysia have become target markets for competition among major gaming platforms. After all, the population base of 660 million cannot be ignored. Sensor Tower's 2021 data shows that the global downloads of Google play gambling mobile games increased from 772 million in 2019 to 780 million. The editor did not find the data of Sensor Tower in 2022, but it is not ugly based on the 2021 data. The download volume of gambling mobile games in 2022 will only be higher than that in 2022.

The number of Internet users in Southeast Asia is increasing and the popularity of digital currency e-wallets will promote the development of the entire network and provide a good development foundation for iGaming. According to e-Conomy Southeast Asia (SEA) 2020 data, there are approximately 40 million new Internet users in Malaysia, Vietnam, Singapore, the Philippines, Indonesia, Thailand and other countries, which has also led to the increase in Internet users in Southeast Asia to 400 million . It is also expected that digital wallet payments in Southeast Asia will reach US$1 trillion by 2025.

The legalization of sports betting in Asia-Pacific countries has promoted the development of iGaming, and the revenue from the gambling market has also increased accordingly. It also includes the Japanese government allowing iGaming on various races such as motorcycles, bicycles, horse racing, and motorboats. The growing popularity of various sports and continued investment in internet infrastructure present huge growth opportunities for the gambling industry. The emergence of 5G technology has also further increased investment in network infrastructure. The minimal delay of 5G will also allow users to have a more seamless gaming experience.

The following is some news that the editor has collected about Southeast Asian countries’ efforts to optimize their networks.

  1. Southeast Asian operators have announced 5G investment partnerships worth US$30 billion.
  2. In September 2021, Indonesia's two largest operators Ooredoo and CK Hutchinson signed a US$6 billion agreement for their respective telecom businesses.
  3. True, Thailand's second-largest telecommunications company, announced a merger with DTAC, creating an $8.6 billion company with about 51 million consumers.

Compared with China, Southeast Asia provides a huge and steadily growing gaming market environment for gambling. It can be said that there are fewer barriers to entry into the Southeast Asian gaming market.

Let’s take a look at the per capita GDP, social media and Internet users of Southeast Asian countries from 2019 to 2022 since the beginning of the epidemic. and their average monthly consumption on the Internet.


Thailand economy

Thailand is the second largest world economy in Southeast Asia. Its per capita GDP in 2022 will be US$7,449, compared with US$7,066 in 2021, which has basically returned to US$7,630 in 2019 before the epidemic.

Thailand population

Thailand's total population is 70.01 million. 51.4 are female and 48.6 are male, of which 52.8% live in cities and 47.2% live in rural areas. 9.1% are aged 18-24, 13.5% are aged 25-34, 13.7% are aged 35-44, 15.8% are aged 45-54, and 14.1% are aged 55-64. From this data, we can see that 18-64 Thais aged 66.2% account for 66.2% of the total population

Thai internet users

As of January 2022, Thailand's Internet penetration rate will be 77.8% of the total population. In 2021-2022, Thai Internet users will increase by 108,000 (0.2%). At the same time, the mobile network connection speed in Thailand is 31.91MBPS. An increase of 7.08Mbps from the beginning of 2022.

Thailand mobile access

According to data from the GSMA Mobile Think Tank, the number of cellular mobile connections in Thailand at the beginning of 2002 was 95.6 million, (many people use more than one mobile connection, for example, some people have multiple mobile phones, or work and personal mobile phones are separated), which is equivalent to the total population 136.5%, the number of mobile connections increased by 3.8 million (+4.1%) between 2021 and 2022.

Thai Internet social media users

Judging from the current situation of the Internet, normal users who are connected to the Internet will have one or more social media accounts. There are currently 56.85 million social media users in Thailand. There will be an increase of 1.9 million users (+3.4%) between 2021 and 2022. The largest social user is FB, with 50.05 million users. If only people over 13 years old are counted, Thailand has 82.8% of qualified FB users. If the gambling platform is launched through FB advertising, it can basically cover the equivalent of 91.8% of Thai Internet users. Therefore, if gambling platforms want to advertise on FB, they must study how to avoid account bans and study the dimensions of passing advertising review. There are 42.8 million users of YOUTUBE. Covering 78.5% of Thailand’s total Internet user base. It can be said that if you want to enter the Thai market, doing a good job in attracting video traffic from these two media can basically cover local Internet users. At the same time, it is also worth mentioning that overseas Douyin also has a large proportion in Thailand, accounting for 63.6% of the total Internet users, with a user base of 35.8 million. IG has a relatively small user base, with only 18.5 million users. Twitter was 11.45 million. But MESSENGER has 35.7 million users. It can be said that half of Thai Internet users communicate through Messenger.

Gambling and tourism have always been one of the economic sources of urban development in Thailand. At the same time, gambling taxes are much higher than other taxes. Although Thailand restricts locals from gambling, Thais are still fascinated by gambling. At the same time, there is news that the Thai government is also considering building casino and entertainment complexes in major cities across the country to attract more tourists to stimulate the economy hit by the epidemic. Therefore, Thai locals are not unfamiliar with gambling and it is very common. Regardless of whether the gambling platform is Baccarat, poker, or slot machines, it is a light vehicle for Thai people.


From the above data, we can see that Thailand’s network foundation is still based on per capita GDP. (Per capita GDP is only lower than Malaysia and twice as high as the Philippines). It is a good living environment for gambling platforms. In recent years, when entering the Thai gambling market, you must pay attention to the local people's beliefs, culture, religion, language, and operating habits. These are all factors that gambling platforms need to consider when entering the Thai gambling market. But if you want to quickly enter the Thai gambling market, the easiest way is to choose a white label iGaming company. Tianchengbao.com - Southeast Asia white label iGaming can open its website in 10 minutes, allowing you to quickly enter the Thai gambling market. At the same time, OCMS has 16 years of rich white label iGaming experience, a stable white label iGaming, a 7/24-hour professional maintenance team and one-on-one customer service, and irregular updates on the latest new recruits, conversions, membership malls and other targeted platforms. This allows you to save more energy and financial resources throughout the day and focus on the operation of the iGaming platform. At the same time, OCMS hired 18 language experts, local designers of materials, and product developers to conduct in-depth research and design on local Thai customs, humanities, and operating habits. It also integrates various Thai people’s favorite games, such as lottery, sports, poker, etc. Let your betting platform not distance you from bettors due to language or religious and cultural issues but rather allows you to seamlessly enter the Thai gambling market. OCMS is your best partner to enter the Southeast Asian gaming market.