Today, the editor of OCMS will talk about the Indian gaming market. India, the second most populous country in the world, has a population dividend of 1.39 billion and is the fifth largest economy in the world. How is iGaming surviving in Indonesia today? What advantages does India have for the gaming industry? What types of gambling games do Indians like? What online payment channels are available in India? Today we are analyzing the Indian gambling market.
India’s per capita economic situation
The Indian economy was hit hard due to the epidemic in 2020 and early 2021. Overall, India's per capita income is growing at a rate of 9.2%. By 2021, India's per capita income will now be US$2,277.4.
As of February 2022, India has 814 million Internet users. It took India 10 years to popularize the Internet. From the initial proportion of 2 to 2019, Internet usage accounted for 43%. According to the latest report, in January 2022, India had There are 658 million Internet users, 47% of the total population, an increase of 34 million from 2021 to 2022. The average mobile Internet connection speed in India is 14.39Mbps, and the fixed broadband speed is 47.40Mbps. At the same time, India has 467 million social media users, equivalent to 33.4% of the total population.
FB has 329.7 million Indian users in 2022 (FB’s advertising coverage is equivalent to 23.5% of the total population, but FB limits the age of use of its platform to people over 13 years old. Therefore, by January 2022, FB’s audience in India will be 50.1% of the total population using the Internet), while 23.3% of FB users are female users, and 76.7% are male users.
YOUTUBE has 467 million users in India. Equivalent to 71% of the total Internet user base in India. (31.2% of them are female and 68.8% are male)
IG's user share is 35%, accounting for 230.3 million Indian Internet users.
Snapchat has 126 million users, but because snapchat restricts use to users aged 13 and above, eligible users account for 19.1% of the Indian Internet users. Among others, 38.4% are female and 60.1% are male.
Twitter has 23.6 million users in India, accounting for 2.2% of Indian Internet users
Although India has the advantage of demographic dividend and rapid growth of Internet users, per capita income is too low. Even the average monthly expenditure on online games is only 230 rupees or 20.15 yuan.
The legality of iGaming platforms in India is not clear, and the government does not have strict legal standards to make iGaming illegal. But only the state of Maharashtra has clear rules banning all forms of iGaming, but in most areas it is still unclear.
Indians like to play card games and also like sports. Cricket is one of their favorite sports, which provides a good market environment for the Indian sports betting market. The Indian iGaming market has been growing at an alarming rate. The Indian government has not taken any significant actions against gambling. According to statistics, 40% of Indian adults have used at least one iGaming platform. With the widespread use of the Internet and the popularity of smartphones, and because physical casinos are not legal in India (currently only 3 states in India allow physical gambling), iGaming has become the only option for Indian gamblers.
The most popular gambling games among Indian bettors are cricket, poker and local games TEEN-PATTI, Andar bahar and other real-life games; such as baccarat, roulette and blackjack, although they are not well-known in India, they are still very popular among Indian bettors. At the same time, slot machines are also one of the favorite types of games among Indians.
With the application of the Internet in India, mobile payment has also become a daily habit of Indians. Mobile wallet payments are supported from street merchants to large chain stores or retailers. India is also one of the most developed countries in the world with mobile wallets; its government also supports "mobile wallets" by providing various subsidies to merchants to establish mobile payment infrastructure, which opens the door to mobile wallets. In India, there are Airtel Money, M -Mobile payments such as Pesa, Paytm, PhonePe, MobiKwik, BHIM, Ola Money, Lazypay, Google Pay, and Amazon Pay. These types of payments all occupy a large market share in India. Therefore, gambling platforms have a variety of payment channels to choose from.
Although India has a demographic advantage, it may not make money. Judging from the data, India's GDP in 2019 is equivalent to China's level in 2006, and Internet kindness is also equivalent to that of the Chinese 10 years ago. At the same time, disposable payment in the game category is not ideal because INR230 is equivalent to CNY20. It can be said that India’s average income per user is too low. For example, Chinese game users have CNY344 at their disposal. Compared with Vietnam, Thailand, Cambodia and other Southeast Asian countries, India’s overall income is way different. Speaking of Southeast Asian countries, Vietnam’s gaming market is now considered the hottest in Southeast Asia. For details, you can read the articles about the Vietnamese White Label iGaming written by the editor of OCMS in the previous issues, "OCMS Vietnam White Label iGaming", "Why the Vietnam Sports White Label iGaming is So Popular", "Mediocre Drainage Methods of Vietnamese Gambling", etc.
The current gaming market in India does not yet have a good opportunity. For the gaming industry, the current situation in India is more in the investment stage and has not yet reached the output stage. The entire gaming market is still in its early stages. This can be seen from the fact that the Indian government does not yet have clear laws and regulations for the supervision of iGaming, and it is still in the stage of free development.
OCMS's Southeast White Label iGaming business includes Thailand, Cambodia, Vietnam, Malaysia, Brunei, Indonesia, Myanmar and other Southeast Asian countries. Taking into account the different cultures, religious beliefs, user operating habits, languages and other differences in Southeast Asian countries. OCMS hired senior local UI designers and product developers to design the product. At the same time, 18 local language experts accurately translated it. It fully supports multi-currency and multi-language to meet the needs of Southeast Asia White Label iGaming. At the same time, we have a 24/7 professional maintenance team with one-to-one dedicated service and we monitor the system from time to time to ensure the normal and stable operation of the platform. OCMS is your best choice to enter the Southeast Asian gambling market.